Date:
Friday 12th June | 12:00 – 13:00pm

Facilitator:
Stephanie Davies

Cost:
FREE


This webinar brings together Stephanie Davies and Laughology friend and brilliant brain Matthew McBride, Head of Transformation at Tesco Mobile. 

Change has become one of those words that sounds important but feels oddly empty. A bit like a cold plunge, everyone’s doing it, but few people are enjoying it. Even fewer are seeing it stick. And it’s not because of a shortage of ambition – it’s often due to a shortage of humanity.

Change and transformation are talked about as if they’re the same thing. They’re not. Change is process-driven — systems, structures and plans. Transformation happens when people shift how they think, behave and respond, especially when change becomes the norm rather than the exception. 

This lack of clarity is where many organisations find themselves now.

So, to mark Laughology’s 20th birthday, this anniversary webinar explores why so much change looks convincing on paper yet quietly unravels in practice – and what transformation looks like when it’s done with people, not to them.

Most organisations don’t struggle with change itself. They struggle with volume, pace and impact. 

AI raises expectations. Operating models shift, so roles and skills evolve. Meanwhile, people’s capacity to absorb and adapt is finite. The instinctive response is often to add more — more frameworks, more initiatives, more comms. The result is rarely momentum. More often, it’s fatigue. 

Transformation now demands focus, not noise. Simplicity, not scale. And a human approach that recognises how people actually experience change. 

Because people don’t resist change, they resist how it makes them feel.

Inside the Conversation

Drawing on Matthew’s experience leading transformation across complex, regulated organisations, this session explores what modern transformation really involves. 

    • Why AI and digital change succeed or stall, depending not on technology, but on human behaviour 
    • The often-overlooked power of play in reducing resistance, building confidence and making change stick 
    • What continuous transformation and enterprise agility actually look like in day-to-day practice 
    • How operating models and organisational design quietly shape behaviour — often more than strategy ever does 
    • Why culture, people-first thinking and workforce planning are inseparable from any credible strategy 

Matthew will share practical examples from his transformation work, including Laughology initiatives such as Amazing Moments and Brilliant Blunders, showing how learning, experimentation and reflection can be built into leadership and culture — even in complex, regulated settings. 

From a Laughology perspective, Stephanie will explore why humour, playfulness and behavioural science aren’t distractions, but powerful enablers of trust, learning and lasting behaviour change.

What You’ll Take Away

You’ll leave with: 

    • A clearer way of thinking about change versus transformation – and why focusing on behaviour matters more than perfect plans 
    • Greater clarity on where to focus your energy, so teams aren’t overwhelmed by complexity or constant initiatives 
    • A practical understanding of how agility, operating models and culture show up in day-to-day behaviour, not just org charts 
    • A more human, realistic approach to making change stick. One that uses play, emotional awareness and acknowledges fatigue, rather than pretending it doesn’t exist 

So, if you’re feeling the drag of change fatigue, competing priorities and pressure to move faster, this conversation will resonate. Get your FREE ticket and join us on June 12th!

Friday 12th June| 12:00 – 13:00
Hosted by Stephanie Davies
Cost: FREE

A few customers we’ve laughologised

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