At Laughology, we pride ourselves on being at the forefront of happiness and learning & development. We’re excited to announce an opportunity for an experienced freelance marketing consultant to join our dynamic team.
We are searching for a highly skilled professional to support various projects, contributing innovative ideas and strategies to enhance our brand’s reach and impact. If you have a proven track record in marketing and would be excited to work with the Laughology team, we invite you to apply. Please send your CV and bio to stephw@laughology.co.uk.
Additionally, we request a one-page high-level overview detailing your top three marketing ideas for our Laughology business and our Happy-Centred School business that align with Laughology’s unique brand and ethos.
This role requires a deep understanding of marketing principles and the ability to apply them creatively in line with our brand’s values. We offer a competitive day rate, with the potential for a fixed-term contract, which may mean a set pro-rata rate. Initially, we are looking for a commitment of 1.5 – 2 days per week, possibly more, over a six-month period with a three-month probationary period.
Join us in shaping the future of workplace happiness and innovation. We look forward to hearing from you!
Job description
Position: Freelance Marketing Consultant
About the Role: Laughology is seeking a dynamic and experienced marketing freelance consultant to support on a regular basis for a fixed term. In this role, you will be pivotal in developing and implementing a comprehensive marketing content plan that aligns seamlessly with our brand & strategy. Your expertise will drive our marketing efforts from website marketing to social media campaigns and monthly mail-outs.
Key Responsibilities:
- Develop and support the implementation of a marketing content plan that aligns with our brand and overall strategy across all our products and services.
- Provide innovative suggestions for delivering content across various platforms, including website, social media, and email campaigns.
- Analyse and link marketing efforts to our sales process, ensuring a cohesive strategy that drives results.
- Utilize data analytics to evaluate the effectiveness of marketing strategies, understanding what works and what needs improvement.
- Review existing resources and free content, recommending strategies for optimized use.
- Collaborate closely with our sales and marketing people, bringing fresh ideas to the table and challenging conventional thinking.
- Comfortably work towards target-led goals, demonstrating a results-oriented mindset.
Desired Experience
- Proven experience as a Marketing Consultant or similar role.
- Strong understanding of brand strategy and how to integrate marketing efforts across various channels.
- Exceptional analytical skills to evaluate marketing performance and suggest improvements.
- Excellent communication and collaboration skills, with a knack for presenting ideas effectively.
- Ability to work independently and as part of a team, meeting goals in a dynamic, fast-paced environment.
- Experience in using data to inform marketing strategies and decisions.
- Good knowledge of CRMs and how to use data and analytics to drive results
- Understanding of Salesforce, Google Ads and other technologies
Creative flair for content development
We would like to hear from freelancers to understand the costs of regular freelance work. The set project first will be supported with a content strategy.
Closing date: December 22nd Dec. We will be in touch in early January for the next steps with successful individuals
Please send your CV and bio to stephw@laughology.co.uk.
